memorial day

As we set out on this Memorial Day weekend to hang out with friends, family and loved ones we make sure to remember and give tribute to those in the armed services that have fallen and are still with us today. 

Our roots started in the military all the way back to 1959 and we continue to support all the efforts of those fighting and veterans. 

For those of you have special military heroes in your life, share their stories with us in our Facebook contest for a chance to win an entire Alpha Industries ensemble. Enjoy and safe and Happy Memorial Day weekend! 

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Sometimes we go to the Military Channel just to watch one video and end up spending a couple hours browsing. The video series World War 1 in Color, is always a good choice if you’re looking to refresh your war history knowledge. 

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We’re down for a road trip. 

We’re down for a road trip. 

(Source: jetaimesophie, via the-heartbreakers)

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You build on failure. You use it as a stepping stone. Close the door on the past. You don’t try to forget the mistakes, but you don’t dwell on it. You don’t let it have any of your energy, or any of your time, or any of your space.
“
Johnny Cash 
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We want to go shopping with this guy. Looks like we have similar tastes. 

We want to go shopping with this guy. Looks like we have similar tastes. 

(Source: mattdraper)

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Our Memorial Day contest is live. Enter to win on our Facebook page and tell us about your military hero!

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The fall season is in full swing at our South Africa stores. Here’s a sneak peek of what’s to come! 

The fall season is in full swing at our South Africa stores. Here’s a sneak peek of what’s to come! 

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I believe these three items I chose really relate to my personality in a way. To start, I chose the MIL SPEC Multi CAM Parka as it reminded me very much of my experiences in the US Army. The US Army currently uses Multi CAM as one of their primary camouflages. Its a very attract camouflage in my opinion. The other reason I chose this was the materials used in it. Gore-Tex lined also reminded me to use quality product in the field. You never know when your product will be put under harsh conditions (in my case, it did ) and I would never accept anything less. The second item I chose was the A-2 Horsehide Leather Jacket. This jacket personifies my more dressy attire. It’s really how I gain all my inspiration on my current blog. It has the 1940’s feel to it, which is a time I highly respect. I usually accompany this type of jacket with blue or black blazer under and a tie. Lastly, the third jacket I chose was the CWU Pilot Jacket. This is a great representation of my streetstyle/ streetwear casual look. I will always implement a militant dress code to just about every outfit, it’s just in my nature. This would be a great jacket to go with my button up, denim jeans and boots. Walking around or shopping around, this jacket is a perfect replica of a flight jacket that has been worn by a former pilot. I hope to throw on a few of my personal patches to spice it up.

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As many who lean more towards style and fashion, most of you will know that in today’s fashion world, military is has set a foundation within. More so in streetwear, you can see a development of “re-vamping” the standard issue clothing. Lots of camo and re-purposed equipment can be seen. Military inspiration has also made its way into menswear genre, incorporating it with suits such as pocket square or even as a trim on brogues. Everywhere you look, you can almost always spot something that developed from old fashioned military issued wear. 

Get more of Jamison’s style and lifestyle inspiration at Anchor Divison

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Jamison Aweau of men’s lifestyle blog Anchor Division is taking over our Tumblr for the week! We look to his blog for daily style tips and men’s lifestyle inspiration and are stoked to have his thoughts and stories featured on our Tumblr. In other words, he is one stand-up guy who lives a Alpha like way of life. Jamison first shares a special story on how the title of his personal blog came about. 

Much of Anchor Division is compiled of military inspired wear. The story behind Anchor Division was that when the blog was in the works, i had found a brass button with an anchor on it. It belonged to Schott NYC’s Naval Peacoat. Prior to being involved in the blog-o-sphere, i was enlisted in the United States Army in the 101st Airborne Division. Although the military maintains its uniformity, after completing my time, it was alway nice to incorporate it in todays fashion. Much of today’s pieces you see in several collections were derived from a military background. I have maintained my style within the blog to showcase many pieces of clothing that portray this. The biggest inspiration that i draw my aesthetic from is particularly World War 2. The uniforms as well as equipment that the soldiers used are something to admire and look for in todays fashion world. Anchor Division is excited to be working with Alpha Industries as this company has been one of my favorites for some time now.

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