The collaboration between Alpha Industries and Palladium Boots is a natural fit. Before becoming street wear favorites in the 21st century, both brands saw plenty of action – real action. The military kind.
Boots Fit for a Legionnaire
Palladium got its start in the 1920s as a manufacturer of aircraft tires, but after World War II began using its canvas and rubber resources to make boots. In 1947, the company introduced the Pampa, a military boot boasting a perfect blend of functionality, comfort and durability. This boot was tough – and inevitably, some of the toughest guys in France took notice. In 1950, Palladium became the official supplier of the legendary French Foreign Legion and the Pampa was soon put to the test in some seriously extreme conditions, such as the harsh deserts of North Africa and the rocky terrain of the Atlas Mountains.
Anything But Standard Issue
Across the Atlantic, Alpha Industries began making jackets and pants for U.S. military forces in the late 1950s. During the Vietnam War, Alpha manufactured over 40 million garments, two of which – the MA-1 flight jacket and the M-65 field jacket – became instantly recognizable emblems of the American military abroad and at home. These rugged, reliable and comfortable jackets were anything but standard issue. Alpha’s three-line label was a trademark of quality, a guarantee to get you through the most challenging situations.
21st Century Style
Trends come and go. But as the years went by, both Palladium and Alpha’s goods still looked, well, good. Better than good, in fact – they looked timeless. So it was no surprise when both brands set their sights beyond men in uniform and on men in the street. Today, Palladium and Alpha offer iconic looks and functional designs that honor an authentic military heritage while always staying up-to-date and fashion forward.
The Palladium x Alpha Industries collection, available in Fall 2014, includes six unisex boots in classic Palladium silhouettes and a slim fit reinterpretation of Alpha Industries’ famed MA-1 Flight Jacket. Whatever kind of action you’re anticipating, Palladium and Alpha have your back.
#DYK: The B-15 was issued to the US Air Force starting in 1940, but was replaced by the MA-1 flight jacket starting in the 1950s because the fur collar on the B-15 was interfering with the air pilot’s helmets during flight. // #TBT #Alpha101 #MyAlphaGear #USAF #AFBday #AirForce